With the launch of every news iPhone, Apple has reported its first weekend sales, this will not be the case this year.
Apple has announced that they will not report first weekend sales of the handset, as they expect to sell out of all of the handsets they have available for launch, so it is really not a good indicator and is more an indicator of supply and demand.
“As we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7,” Apple spokeswoman Kristin Huguet said. “These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers.”
Apple is expected to sell out of its initial supply of the new iPhone by the end of next weekend, the device goes on sale next Friday the 16th of September.