Earlier this month we heard that Apple would start to manufacture the iPhone in India and now it has been revealed that production of the iPhone SE will start in India in April.
Apple will start to manufacture around 300,000 to 400,000 units of the iPhone SE in India from April, the handset will be manufactured at a Karnataka based plant.
Apple’s Strategic Move to India
As we heard earlier this month, Taiwan’s Wistron will run the plant for Apple and will be Apple’s manufacturing partner in India. This move is part of Apple’s broader strategy to expand its market presence in India, which is one of the fastest-growing smartphone markets in the world. By manufacturing locally, Apple aims to make its products more affordable for Indian consumers, thereby increasing its market share in the region.
Apple has had to start manufacturing the handset in India due to local laws relating to a percentage of goods sold being made in the country. The Indian government has implemented these regulations to boost local manufacturing and create jobs, aligning with its “Make in India” initiative. This initiative aims to transform India into a global manufacturing hub, and Apple’s participation is a significant endorsement of this vision.
Economic and Market Implications
The decision to manufacture the iPhone SE in India is expected to have several economic and market implications. Firstly, it will likely lead to a reduction in the price of the iPhone SE in India, making it more competitive against other mid-range smartphones. This could attract a larger customer base, particularly among price-sensitive consumers who have previously opted for more affordable Android devices.
Moreover, local manufacturing will help Apple avoid import duties, which can be quite substantial. These savings can be passed on to consumers, further enhancing the affordability of the iPhone SE. Additionally, this move could pave the way for Apple to manufacture other models in India, thereby expanding its product lineup available to Indian consumers.
Another significant aspect is the potential for job creation. The establishment of the manufacturing plant in Karnataka is expected to generate numerous employment opportunities, both directly and indirectly. This will not only benefit the local economy but also contribute to the overall economic development of the region.
Furthermore, Apple’s decision to manufacture in India could encourage other multinational companies to follow suit. This could lead to a ripple effect, attracting more foreign investment and boosting the country’s manufacturing sector.
Source Economic Times
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