Apple has come to an agreement with the Competition and Markets Authority (CMA) in the UK to be clearer about iPhone battery life.
The agreement comes after the previous issues where Apple was slowing down older iPhones which had degraded batteries. Apple has since fixed this issue and now made battery issues on their devices much clearer.
Improving Transparency and User Trust
Apple will also provide easily accessible information about battery health and unexpected shutdowns, along with guidance on how iPhone users can maximize the health of their phone’s battery. This could help people improve the performance of their own handset after a planned software update by, for example, changing settings, adopting the low power mode, or replacing the battery – rather than resorting to having their phone repaired or replaced. The firm has agreed to do this both for current and future iPhones.
This move is seen as a significant step towards improving transparency and rebuilding trust with consumers. In the past, many users were unaware that their phone’s performance was being intentionally slowed down to prevent unexpected shutdowns due to battery degradation. By providing clear and accessible information, Apple aims to empower users to make informed decisions about their devices.
Practical Steps for Users
To further assist users, Apple has introduced several practical steps that can be taken to maintain and improve battery health. These include:
1. Battery Health Monitoring: Users can now easily check the health of their battery through the settings menu. This feature provides information on the maximum capacity of the battery and whether it is operating at peak performance capability.
2. Low Power Mode: Activating Low Power Mode can extend battery life by reducing background activity and lowering screen brightness. This mode is particularly useful when the battery is running low, and there is no immediate access to a charger.
3. Optimized Battery Charging: This feature helps slow the rate of battery aging by reducing the time the iPhone spends fully charged. The phone learns the user’s daily charging routine and waits to finish charging past 80% until it is needed.
4. Battery Replacement: If the battery health is significantly degraded, users have the option to replace the battery. Apple provides battery replacement services, and this can be a cost-effective way to extend the life of the device.
5. Software Updates: Keeping the iPhone’s software up to date ensures that users have the latest performance improvements and bug fixes. Apple regularly releases updates that can help optimize battery performance.
The agreement between Apple and the CMA covers changes to iPhone battery life that Apple has already implemented. This includes the introduction of new features and settings designed to help users manage their battery health more effectively. By making these changes, Apple is not only addressing past issues but also setting a precedent for greater transparency in the tech industry.
For more detailed information on how to manage and improve iPhone battery health, users can visit the official Apple support page or refer to the resources provided by the CMA. This collaboration between Apple and the CMA highlights the importance of consumer rights and the need for companies to be transparent about the performance and limitations of their products.
Source Gov UK
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