The Apple Watch, a revolutionary piece of wearable technology, is currently available for purchase exclusively at the Apple Store in the UK and a select number of stores in London. However, this is about to change as the popular device is now headed to the UK’s renowned department store, John Lewis.
John Lewis has announced that the Apple Watch will be available in 37 of their 44 stores across the UK, as well as through their website, starting from the 18th of September. This expansion marks a significant step in making the Apple Watch more accessible to a broader audience.
John Lewis’ Strategic Move
Speaking to Wareable, Will Jones, head of buying communication technology at John Lewis, expressed his enthusiasm about the new addition. He stated, “We believe Apple Watch will be one of the most sought after gifts this Christmas.” This statement underscores the anticipated high demand for the Apple Watch during the holiday season, reflecting its growing popularity and the increasing trend of wearable technology.
John Lewis’ decision to stock the Apple Watch is a strategic move that aligns with their reputation for offering high-quality and innovative products. By including the Apple Watch in their inventory, John Lewis is not only catering to tech enthusiasts but also positioning themselves as a go-to destination for premium gadgets.
Curated Selection and New Models
It’s important to note that not all models of the Apple Watch will be available at John Lewis. The company has decided to offer a ‘curated’ selection of the device in their retail stores. This curated approach ensures that customers have access to the most popular and versatile models, simplifying the decision-making process for potential buyers.
In addition to the availability of the Apple Watch at John Lewis, Apple is set to launch their new watchOS 2 later this week on the 16th of September. The watchOS 2 update brings a host of new features and improvements, enhancing the overall user experience. Some of the notable features include new watch faces, improved performance, and additional customization options.
Apple also recently unveiled some new models of the Apple Watch at their iPhone 6S press event. These new models come with updated designs and features, catering to a wide range of preferences and needs. The introduction of these new models is expected to further boost the popularity of the Apple Watch, making it an even more attractive option for consumers.
Impact on the Wearable Technology Market
The expansion of Apple Watch availability to John Lewis stores is likely to have a significant impact on the wearable technology market in the UK. As one of the leading department stores in the country, John Lewis’ endorsement of the Apple Watch adds a layer of credibility and visibility to the product. This move could potentially influence other retailers to follow suit, further increasing the accessibility and adoption of wearable technology.
Moreover, the Apple Watch’s presence in John Lewis stores provides an opportunity for customers to experience the device firsthand. This hands-on experience is crucial for wearable technology, as it allows potential buyers to explore the features, design, and functionality of the device before making a purchase.
The availability of the Apple Watch at John Lewis marks a significant milestone in the device’s journey. With a curated selection of models, the upcoming watchOS 2 update, and the introduction of new designs, the Apple Watch is poised to become a highly sought-after gadget this holiday season. John Lewis’ strategic move not only enhances their product offerings but also contributes to the growing trend of wearable technology in the UK.
Source Wareable
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