The Apple Watch was initially available exclusively from the Apple Store and select high-end retailers at launch. However, Apple has been strategically expanding the availability of the device to a broader range of retailers. For instance, the Apple Watch has made its way to prominent stores like John Lewis in the UK and Best Buy in the US, making it more accessible to a wider audience.
Expansion to Major US Mobile Carriers
Now, the Apple Watch is set to become even more accessible as it heads to two of the major mobile carriers in the US, Sprint and T-Mobile. This move is significant as it marks the first time the Apple Watch will be available directly through mobile carriers in the United States. The device is expected to be available in these carriers’ stores starting from the 25th of September.
This date is particularly noteworthy because it coincides with the launch of the new iPhone 6S and 6S Plus smartphones. By aligning the availability of the Apple Watch with the release of the new iPhones, Apple is likely aiming to capitalize on the increased foot traffic and consumer interest that typically accompanies a new iPhone launch. This strategic timing could potentially boost Apple Watch sales as customers may be more inclined to purchase the smartwatch alongside their new iPhone.
Sales Performance and New Models
While Apple has not disclosed the exact number of Apple Watch units sold, the company has indicated that the smartwatch has outperformed the original iPhone and iPad at their respective launches. This is a remarkable achievement, considering the initial skepticism surrounding the utility and necessity of smartwatches. The strong sales performance suggests that consumers are increasingly recognizing the value and functionality of the Apple Watch, from fitness tracking to seamless integration with other Apple devices.
In addition to expanding retail availability, Apple has also been diversifying its Apple Watch lineup. The company recently announced several new models, including a luxurious Hermes version that features exclusive watch faces and finely crafted leather straps. This collaboration with Hermes underscores Apple’s commitment to positioning the Apple Watch not just as a tech gadget, but also as a high-fashion accessory.
Moreover, Apple has introduced new straps for existing models, allowing users to customize their watches to better suit their personal style. These new straps come in a variety of materials and colors, providing more options for personalization. This focus on customization is likely to appeal to a broader range of consumers, from tech enthusiasts to fashion-conscious individuals.
The expansion to mobile carriers like Sprint and T-Mobile, combined with the introduction of new models and customization options, reflects Apple’s broader strategy to make the Apple Watch a mainstream product. By increasing its availability and continuously innovating, Apple is positioning the Apple Watch as a versatile and essential device for modern living.
Source MacRumors
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