It looks like the reports that the Apple TV has been delayed are incorrect, as a number of customers have reported that their Apple TV is now shipping.
The guys over at MacRumors are reporting that a number opf customers have received confirmation email from Apple, that the new Apple TV is now shipping.
We have just checked our order, and it is still not showing as shipping September, so it looks like the Apple TV has started shipping to North American customers, as we are based on the UK we suspect ours will take longer to ship.
If you have received details from Apple that your Apple TV has started shipping let us know in the comments.