We have been hearing lots of rumors that Apple would be launching a new HDTV this year, and now it would appear that they also intend to launch a new version of their Apple TV set-top box.
According to the guys from 9 to 5 Mac, references to a new Apple TV 3, which is codenamed J33 and Apple TV 3,1 have been discovered in iOS 5.1, and it may feature Apple’s new A6 processor.
The device is also reported to be capable of full HD video in 1080p, which would mean we would see full HD video headed to iTunes. This would tie in with the rumor that the iPad 3 will feature a much higher resolution display than the existing model.
Potential Features and Enhancements
The new Apple TV 3 is expected to bring several enhancements over its predecessor. The inclusion of the A6 processor could significantly boost the device’s performance, making it faster and more efficient. This would not only improve the user experience but also enable more complex applications and games to run smoothly on the platform.
Moreover, the capability to stream full HD video in 1080p is a significant upgrade. This would align Apple TV with other high-definition streaming devices in the market, making it a more competitive option for consumers. Full HD video would also enhance the viewing experience for users, providing crisper and more detailed images.
Another potential feature that has been speculated is the integration of Siri, Apple’s voice assistant. This would allow users to control their Apple TV using voice commands, making it more convenient to search for content, adjust settings, and perform other tasks without needing to use the remote control.
Market Implications and Consumer Expectations
Apple is expected to launch the iPad 3 next month, and it would appear that we could also see the company launch the new Apple TV 3 next month as well, possibly at the same event. This simultaneous launch could create a significant buzz in the market, drawing attention to Apple’s ecosystem of devices and how they interconnect.
According to the report, Best Buy seems to be out of stock of the existing Apple TV, and they are apparently unable to order any more from Apple. This could indicate that a new model is about to launch. Retailers often clear out existing inventory to make room for new products, and this stock shortage could be a sign that the new Apple TV is imminent.
Consumers have high expectations for new Apple products, and the Apple TV 3 is no exception. With the potential for enhanced performance, full HD streaming, and possibly new features like Siri integration, the new Apple TV could attract a wide range of users, from tech enthusiasts to casual viewers.
Additionally, the launch of a new Apple TV could have broader implications for the streaming market. As more consumers shift from traditional cable to streaming services, devices like Apple TV become increasingly important. A new, more powerful Apple TV could encourage more users to cut the cord and rely solely on streaming for their entertainment needs.
Source 9 to 5 Mac
Have a look at our handy guide in the difference between LCD and LED TVs.
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