Rumors about the new Apple HDTV have been thin on the ground over the last few months. The device was previously rumored to launch in 2014, although we heard at the end of last year that the Apple HDTV may not launch until 2015.
According to a recent report, Apple is testing out some TV panels for the Apple TV, and they are apparently testing a 65-inch OLED screen for the Apple HDTV.
We previously heard that there would be at least two different sizes of the Apple HDTV, one with a 55-inch display and the other with a 65-inch display. This aligns with Apple’s strategy of offering multiple options to cater to different consumer preferences and living room sizes. The use of OLED technology is particularly noteworthy, as it promises superior picture quality with deeper blacks and more vibrant colors compared to traditional LED screens.
Apple’s Vision for the Future of Television
Apple’s foray into the television market is not just about hardware; it’s about creating an integrated ecosystem that combines hardware, software, and content. The new Apple HDTV is expected to be a centerpiece of this ecosystem. With the integration of iOS, users could potentially use their iPhones or iPads as remote controls, or even as secondary screens for enhanced interactivity.
We know that Apple is working on a new version of their Apple TV set-top box, which is expected to be launched sometime over the next few months. The updated Apple TV is rumored to come with more content from a wide range of providers, and also come with games and apps. This would make the Apple TV not just a streaming device, but a comprehensive entertainment hub.
Challenges and Market Competition
Entering the television market is no small feat, especially with established players like Samsung, LG, and Sony already offering high-quality products. However, Apple’s brand loyalty and its reputation for innovation could give it a competitive edge. The company has a history of entering saturated markets and redefining them, as seen with the iPhone and iPad.
One of the challenges Apple might face is pricing. OLED technology is expensive, and Apple products are generally priced at a premium. Balancing cost with the high-quality experience Apple is known for will be crucial. Additionally, the company will need to secure partnerships with content providers to ensure a robust library of shows, movies, and exclusive content.
We suspect that we will have to wait until at least 2015 to see the new Apple HDTV. As soon as we get some more details about the device, we will let you guys know. The anticipation is building, and it will be interesting to see how Apple plans to revolutionize the television experience.
Source Korea Herald, Cult of Mac
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.