Apple’s high prices for its latest iPhones has not helped the company increase sales, instead the company has seen a decline in iPhone sales, this was revealed in their most recent financial results.
Now it looks like Apple may lower the price of its iPhones in some countries, in a recent interview with Reuters, Apple CEO Tim Cook revealed that they will be looking at pricing of the handsets in some regions.
“When you look at foreign currencies and then particularly those markets that weakened over the last year those (iPhone price) increases were obviously more,” Cook told Reuters. “And so as we’ve gotten into January and assessed the macroeconomic condition in some of those markets we’ve decided to go back to more commensurate with what our local prices were a year ago in hopes of helping the sales in those areas.”
The iPhone XS and iPhone XS Max are Apple’s most expensive iPhones to date, the high prices may have put some customers off buying the devices. It is not clear as yet on which countries may see lower prices and how much they will be reduced by.