Apple iWatch is one of the most highly anticipated wearable devices for the year. We’ve seen plethora of rumors hinting at the existence of the device, and if you still have any doubts, here’s another hint for you.
Reuters reported that several top-notch fashion editors have confirmed they received invitation from the Cupertino giant, hinting Apple’s arrival in new market. This would be the company’s first new product category we’ve heard so much about under Tim Cook, who took the charge from Steve Jobs after his retirement in 2011.
“I assume it’s because they are unveiling a wearable,” said Lea Goldman, features and special projects director for Marie Claire magazine, a first-time invitee. “This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.”
“It confirms that they have a play in wearables and that they want to appeal to the fashion world, and not just technology consumers,” said Lauren Indvik, editor in chief for Fashionista and another first-time invitee.
This makes sense since several rumors hinted it will be a fashion accessory as well. Apple is rumored to launch several variants, made of different premium materials and watch faces to suit the needs of a wide range of audience.
Apple has also hired a number of fashion experts in the past year, including former Yves Saint Laurent CEO Paul Deneve for special projects, former Burberry CEO Angela Ahrendts, who is currently Apple’s Senior Vice President of Retail and Online Stores, and recently, Mark Newson, a close friend of Apple’s Jonathan Ive and a big designer.
The big event is scheduled for September 9th, which is almost two days away where the company is expected to announce the highly rumored iWatch, alongside the new iPhone 6. As for its availability, several reports hints it will hit retail early next year in order for the company to have ample supply to meet the demand.