Apple has today sent out an email to developers explaining that they will be giving the iOS App Store a clean-up starting on September 7th, 2016 to bring a little organization to the 2 million applications that are currently available for the iOS platform.
Apple explained they will be removing any old applications that have not been updated to support the latest iOS operating systems or no longer function correctly. As well as reorganizing the store for customers to be able to find high-quality applications that fit their needs.
The Apple email sent to developers reads :
We love helping customers discover innovative, useful, and exciting apps on the App Store. With more than 2 million apps available and around 100,000 new and updated apps submitted each week, there’s something for everyone. To make it easier for customers to find great apps that fit their needs, we’re implementing two suggestions from the developer community starting September 7, 2016.
Quality is extremely important to us. We know that many of you work hard to build innovative apps and update your apps on the App Store with new content and features. However, there are also apps on the App Store that no longer function as intended or follow current review guidelines, and others which have not been supported with compatibility updates for a long time. We are implementing an ongoing process of evaluating apps for these issues, notifying their developers, and removing problematic and abandoned apps from the App Store.
Shorter App Names
Search is one of the most frequently used methods for customers to discover and download apps from the App Store. In hopes of influencing search results, some developers have used extremely long app names which include descriptions and terms not directly related to their app. These long names are not fully displayed on the App Store and provide no user value. App names you submit in iTunes Connect for new apps and updates will now be limited to no longer than 50 characters. You can learn more about creating effective app names, as well as icons, keywords, screenshots, and descriptions, by reading the App Store Product Page.
As the new amendments to the iOS App Store are carried out on September 7th we will keep you up-to-date on all new features and alterations.