If you have been a fan one of the 6.5 million players of the Angry Bird games, you might be pleased to know that the developer Rovio is currently in discussions to release TV shows, movies, toys, and comic books to expand the Angry Bird franchise.
Over the past few weeks, the developers have been busy visiting investors and studios discussing various options for the development of the brand, according to Variety.
Rovio Mobile CEO Mikael Hed said he’d rather exploit the original game’s success rather than try to strike gold again. Which doesn’t sound good if you were hoping to see new game development from Rovio.
Rovio has already begun experimenting with telling the “Angry Birds'” story through short cartoons and an animated trailer on YouTube. You can view the newest trailer below, enjoy.
The Expansion of the Angry Birds Universe
The Angry Birds franchise has been a phenomenal success since its launch, captivating millions of players worldwide with its simple yet addictive gameplay. The game’s popularity has paved the way for Rovio to explore various avenues to expand the brand beyond mobile gaming. The potential for TV shows, movies, toys, and comic books opens up a myriad of opportunities for fans to engage with their favorite characters in new and exciting ways.
The idea of an Angry Birds TV show or movie is particularly intriguing. Imagine the colorful and quirky birds and pigs brought to life on the big screen or in a serialized TV format. This could provide a deeper narrative and backstory to the characters that fans have come to love. The success of other game-to-screen adaptations, such as the “Sonic the Hedgehog” movie, suggests that there is a significant appetite for such content.
Merchandising and Beyond
In addition to screen adaptations, the potential for Angry Birds toys and comic books is vast. Toys could range from plush versions of the iconic birds to intricate playsets that allow children to recreate their favorite game levels in real life. Comic books could delve into the adventures and misadventures of the birds and pigs, providing fans with new stories and expanding the lore of the Angry Birds universe.
Rovio’s strategy to leverage the existing popularity of Angry Birds rather than focusing solely on new game development is a smart move. By diversifying the brand’s presence across different media, Rovio can reach a broader audience and create a more immersive experience for fans. This approach also mitigates the risk associated with developing new games that may not achieve the same level of success as the original.
Moreover, the expansion into other forms of media can help sustain the franchise’s relevance in an increasingly competitive market. As new games and entertainment options continue to emerge, maintaining a strong brand presence across multiple platforms ensures that Angry Birds remains a household name.
The potential expansion of the Angry Birds franchise into TV shows, movies, toys, and comic books is an exciting development for fans and a strategic move for Rovio. By capitalizing on the existing popularity of the game and exploring new avenues for storytelling and engagement, Rovio can continue to delight fans and keep the Angry Birds brand thriving for years to come.
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