Further to my post earlier today about the new free Angry Birds iOS game, Rovio also looks to be making the jump from digital games.
Rovio has licensed its artwork to Mattel, who is now in the process of creating a board game called ‘Angry Birds Knock on Wood’ inspired by the Angry Birds game.
The board game version of the Angry Birds game will come with 14 building blocks, three birds, four pigs, and a bird launcher, pictured above.
One of the players controls building the plastic structures and positioning their pigs in between, and the other fires their birds, knocking them for points. The first player to hit 1,000 points is a winner.
Mattel is hoping to start selling the Angry Birds Knock on Wood board game in May for $14.99
Gameplay Mechanics and Features
The gameplay mechanics of ‘Angry Birds Knock on Wood’ closely mimic the digital version, bringing the same level of excitement and strategy to a physical format. The game includes various mission cards that dictate the structure the builder must create. These mission cards add an extra layer of challenge and variety, ensuring that no two games are the same. Players take turns drawing these cards, which range in difficulty, and then attempt to knock down the structures using the bird launcher.
The bird launcher is designed to replicate the slingshot from the digital game, providing a tactile and engaging experience. The birds included in the game are modeled after the iconic characters from the app, each with their unique abilities. For example, the red bird is the standard projectile, while the yellow bird can speed up mid-flight, adding a strategic element to the game.
Expanding the Angry Birds Universe
The transition from digital to physical games marks a significant expansion of the Angry Birds universe. Rovio’s decision to license its artwork to Mattel is a strategic move to reach a broader audience. Board games have a timeless appeal and can be enjoyed by people of all ages, making ‘Angry Birds Knock on Wood’ a perfect addition to family game nights.
Moreover, this board game serves as a gateway for those who may not be familiar with the digital version. It introduces new players to the Angry Birds franchise in a fun and interactive way. The physical interaction of building and knocking down structures can be particularly appealing to younger children, fostering their creativity and problem-solving skills.
In addition to the board game, Rovio has also explored other merchandise opportunities, including plush toys, clothing, and even an animated series. These efforts have helped to solidify Angry Birds as a cultural phenomenon, extending its reach beyond the realm of mobile gaming.
The success of ‘Angry Birds Knock on Wood’ could potentially pave the way for more board games based on popular digital titles. It demonstrates the viability of translating digital experiences into physical formats, offering a new dimension of play. As technology continues to evolve, we may see more collaborations between digital game developers and traditional toy manufacturers, blending the best of both worlds.
In conclusion, ‘Angry Birds Knock on Wood’ is more than just a board game; it’s a testament to the enduring popularity of the Angry Birds franchise. By bringing the digital experience into the physical world, Rovio and Mattel have created a product that appeals to both fans of the original game and newcomers alike. With its engaging gameplay mechanics, strategic elements, and broad appeal, this board game is poised to be a hit when it launches in May.
Via Gearlog
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