Amazon already launched a sponsored version of their WiFi Kindle earlier in the year, which is available for a reduced price and comes with adverts. Now, they have also announced a 3G sponsored version of the Kindle 3, called the Kindle 3G with Special Offers.
The Kindle 3G with Special Offers comes with a data connection from US mobile carrier AT&T, and there are no monthly fees or connection charges for the connection. Instead, the new Kindle 3G with Special Offers is supported by adverts, and it will retail for $139.
Features and Benefits
The Kindle 3G with Special Offers is designed to provide users with an affordable way to enjoy the benefits of a 3G-enabled e-reader. One of the key features is the ability to download books anytime and anywhere without the need for a Wi-Fi connection. This is particularly useful for travelers or individuals who do not have consistent access to Wi-Fi. The device leverages AT&T’s fast and reliable network, ensuring that users can access their favorite books and new releases on the go.
In addition to the 3G connectivity, the Kindle 3G with Special Offers includes all the features of the standard Kindle 3. This includes a high-contrast E Ink screen that reads like real paper, even in bright sunlight, and a long battery life that can last up to a month on a single charge. The device also supports a wide range of file formats, including PDF, TXT, and MOBI, making it versatile for different reading preferences.
Ad-Supported Model
The “Special Offers” aspect of the Kindle 3G with Special Offers refers to the advertisements that are displayed on the device. These ads appear as screensavers when the device is in sleep mode and at the bottom of the home screen. While some users may find the ads intrusive, others may appreciate the reduced price point that comes with this model. The ads are tailored to be relevant and non-disruptive, often featuring deals and promotions that may be of interest to the user.
Amazon has also introduced a feature called “AdMash,” which allows users to vote on which ads they prefer to see. This interactive element gives users a sense of control over the advertising content, making the experience more personalized and less intrusive.
“Kindle 3G is by far the fastest-growing connected device on the AT&T network. We consistently hear from customers how much they enjoy the freedom of not being tied to a Wi-Fi hotspot and instead being able to download and read new books anytime, anywhere on AT&T’s fast, reliable network,” said Ralph de la Vega, President and CEO, AT&T Mobility and Consumer Markets. “We are excited to sponsor Amazon’s best Kindle – Kindle 3G with Special Offers – at the new lower price of only $139.”
The introduction of the Kindle 3G with Special Offers is part of Amazon’s broader strategy to make e-reading accessible to a wider audience. By offering a more affordable option with the same high-quality features, Amazon aims to attract new customers who may have been hesitant to invest in an e-reader. The partnership with AT&T further enhances the value proposition by providing reliable 3G connectivity without additional costs.
You can find out more information about the Amazon Kindle 3G with Special Offers over at Geeky Gadgets.
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