We know that Hyundai really wants to get into the luxury car market. So badly does it want a stake in that high-end car market that it spun off the Genesis brand and has announced the starting price of its 2017 G90. The G90 will kick off at $69,050.
That is solidly into Porsche, Mercedes, and BMW range. I’m not sure I could justify the price of a newcomer like Genesis, which is essentially budget carmaker Hyundai, when you could have something from a well-established German brand for the same money. The starting price of the G90 includes a 3.3L twin-turbo V6 engine paired with an 8-speed automatic transmission.
Performance and Engine Options
The 3.3L twin-turbo V6 engine is designed to offer a balance of power and efficiency, producing a respectable amount of horsepower and torque. This engine is paired with an 8-speed automatic transmission, which ensures smooth and responsive gear shifts. For those who crave more power, the G90 also offers a 5.0L V8 engine. This larger engine option starts at $70,650, with the AWD version starting at $73,150. The V8 engine provides a significant boost in performance, making it an attractive option for those who prioritize power and acceleration.
Luxury Features and Interior
The G90 is not just about performance; it also offers a plethora of luxury features that aim to compete with established brands. The V8 version, for instance, comes with full LED headlights, which provide better illumination and a more modern look. Ventilated rear seats ensure that passengers are comfortable even on long drives, while power front seats allow for easy adjustments to find the perfect driving position.
The interior of the G90 is designed to exude luxury and comfort. High-quality materials are used throughout the cabin, including leather upholstery and wood trim. The car also comes with a state-of-the-art infotainment system that includes a large touchscreen display, navigation, and a premium sound system. These features are designed to provide a first-class experience for both the driver and passengers.
Advanced Safety Features
Safety is another area where the G90 aims to excel. The car comes equipped with a range of advanced safety features, including adaptive cruise control, lane-keeping assist, and automatic emergency braking. These features are designed to make driving safer and more convenient, helping to prevent accidents and reduce the severity of collisions.
The G90 also includes a 360-degree camera system, which provides a bird’s-eye view of the car’s surroundings. This feature is particularly useful when parking or maneuvering in tight spaces, as it helps the driver to see obstacles that might otherwise be hidden from view.
Market Position and Competition
The G90 will hit showrooms later this month, and it will be interesting to see how it performs in the competitive luxury car market. Hyundai is betting that the combination of performance, luxury features, and advanced safety technology will be enough to attract buyers who might otherwise consider a Porsche, Mercedes, or BMW.
However, the challenge for Genesis will be to overcome the perception that it is just a budget brand. While Hyundai has made significant strides in improving the quality and reputation of its vehicles, convincing buyers to spend $70,000 on a Genesis will require more than just a good product. It will also require effective marketing and a strong dealer network to provide the level of service that luxury car buyers expect.
The 2017 Genesis G90 represents Hyundai’s bold move into the luxury car market. With its competitive pricing, powerful engine options, and a host of luxury and safety features, the G90 has the potential to make a significant impact. Whether it can truly compete with established luxury brands remains to be seen, but it is clear that Hyundai is serious about making Genesis a name to be reckoned with in the high-end car market.
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