We have already heard a number of rumors that Apple will launch a 15 inch MacBook Air next year, and now according to a new report, we can expect to see the new 15 inch MacBook Air launch at the same time as new 11.6 inch and 13.3 inch models.
As we heard previously, the new 15-inch MacBook Air is reported to launch in the first quarter of 2012, so we will probably see the new MacBook Air range sometime in March of 2012.
Expanding the MacBook Air Lineup
Apple reportedly is set to launch its new MacBook Air series notebooks with panel sizes of 11.6-inch, 13.3-inch, and 15-inch in the first quarter of 2012 and will directly compete against ultrabooks from PC brand vendors, according to sources from the upstream supply chain.
The sources noted that related upstream players have already started pilot production of the MacBook Air models and will add a 15-inch model into the product line to expand its reach in the ultra-thin notebook market.
The introduction of a 15-inch MacBook Air is a significant move for Apple, as it aims to capture a broader segment of the market. The 11.6-inch and 13.3-inch models have been popular among users who prioritize portability and sleek design. However, the 15-inch model will cater to those who need a larger screen for tasks such as graphic design, video editing, and other professional applications. This expansion shows Apple’s commitment to providing a range of options to meet diverse user needs.
Impact on the MacBook Pro Line
If Apple does launch a 15-inch MacBook Air, we wonder what plans they have for their MacBook Pro range, and whether Apple intends to replace the MacBook Pro’s with the MacBook Air. The MacBook Pro has traditionally been the go-to choice for professionals who require more power and advanced features. However, with the advancements in technology, the MacBook Air has become increasingly capable of handling demanding tasks.
One possibility is that Apple might streamline its product lineup by merging the MacBook Air and MacBook Pro lines. This could mean that future MacBook Air models will incorporate some of the high-end features currently exclusive to the MacBook Pro, such as more powerful processors, enhanced graphics, and additional ports. Alternatively, Apple might continue to differentiate the two lines by focusing the MacBook Air on portability and the MacBook Pro on performance.
The introduction of the 15-inch MacBook Air could also lead to a shift in pricing strategies. Apple might position the new model as a mid-range option, bridging the gap between the smaller MacBook Air models and the more expensive MacBook Pro. This would provide consumers with more choices and potentially attract a wider audience.
Moreover, the competition in the ultrabook market is fierce, with many PC brand vendors offering their own ultra-thin and lightweight laptops. By expanding the MacBook Air lineup, Apple aims to strengthen its position in this competitive market. The 15-inch model will likely feature the latest hardware and software advancements, ensuring that it remains a top contender in the ultrabook segment.
The rumored launch of the 15-inch MacBook Air in the first quarter of 2012, alongside the updated 11.6-inch and 13.3-inch models, marks an exciting development for Apple and its customers. This expansion of the MacBook Air lineup demonstrates Apple’s commitment to innovation and meeting the diverse needs of its users. Whether it leads to changes in the MacBook Pro range or simply provides more options for consumers, the new MacBook Air models are sure to make a significant impact in the ultra-thin notebook market.
Source Mac Rumors, Digitimes
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