This week it has been announced that search giant Yahoo! has acquired the mobile marketing company Sparq, after the announcement of the acquisition was published on the Sparq website earlier this week.
Sparq was founded in 2010 and had raised $1.7 million in funding to develop their business idea that involved “deep link” technology for mobile apps. That enabled links to be generated to a specific spot within a mobile app from another site.
The acquisition of the company has forced Sparq to shut its doors on its users and no terms of sale have been disclosed by either party. The announcement on the Sparq website reads:
Yahoo Acquires SPARQ
I am thrilled to announce that SPARQ has been acquired by Yahoo. We’ve come a long way from our humble beginnings and are proud to have created a service and product that has touched hundreds of millions of people.
We can’t thank our customers, investors, advisors, friends, and family enough for all of their support over the years. We are uber passionate about mobile – we’ve been striving to build the best mobile platform possible, and are excited to continue upon that goal with Yahoo. Words cannot describe how ecstatic we are to be joining such an amazing team with such an inspiring mission. We see endless opportunity ahead.
We will be terminating our current service, and are reaching out to existing customers with support details. Please let us know if there is anything we can do to help during this transition period by contacting support@sparq.it .
On behalf of the entire SPARQ team, thanks again for all for your support and we hope to work with you again soon at Yahoo.
Sincerely,
Jesse Chor
Founder & CEO
Source: Tech Crunch : Sparq
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