Last week we saw some new videos from Microsoft where they were taking on Apple’s iPad Air, and now it looks like Microsoft have turned their attention away from Apple towards Samsung.
The company has released two new TV adverts where their Microsoft Surface 2 RT tablet takes on Samsung Galaxy Tab range of devices. Have a look at the videos below.
Microsoft is obviously hoping that its TV adverts where it bashes its competitors’ products will help the company sell more Surface tablets.
Microsoft’s Advertising Strategy
Microsoft’s approach to advertising has always been aggressive, especially when it comes to highlighting the shortcomings of its competitors. In these new adverts, the Surface 2 RT is showcased as a more versatile and powerful alternative to the Samsung Galaxy Tab. The ads emphasize features such as the Surface’s built-in kickstand, USB ports, and the ability to run full desktop applications, which are not available on the Galaxy Tab.
The Surface 2 RT and Surface 2 Pro tablets are designed to appeal to both casual users and professionals. The RT version is more affordable and aimed at everyday tasks, while the Pro version is equipped with more powerful hardware suitable for demanding applications. By targeting Samsung, Microsoft is trying to position the Surface as a superior choice for users who need more than just a basic tablet.
Challenges and Market Competition
It will be interesting to see if this tactic works for the company, and whether they can encourage people to buy their new Surface 2 RT and Surface 2 Pro tablets. Sales of their first-generation Surface tablets were less than impressive, and Microsoft has had trouble competing with the likes of Apple and Samsung in the tablet space. The initial Surface tablets faced criticism for their high price and lack of app support, which hindered their adoption.
However, Microsoft has made significant improvements with the Surface 2 lineup. The new tablets feature better hardware, improved battery life, and a more refined operating system. Additionally, the Windows Store has grown, offering a wider selection of apps that enhance the user experience.
Despite these improvements, Microsoft still faces stiff competition. The Samsung Galaxy Tab series is known for its high-quality displays, sleek design, and robust performance. Samsung has a strong brand presence and a loyal customer base, making it a formidable competitor in the tablet market. Similarly, Apple’s iPad continues to dominate with its seamless integration with other Apple products, extensive app ecosystem, and premium build quality.
What do you guys think? Would you be tempted to buy a Microsoft Surface tablet over a Samsung Galaxy Tab or an Apple iPad after seeing these adverts? Leave a comment and let us know.
Source BGR
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