Even though an advert using live bugs to charge a smartphone battery might sound as though it could be a little squeamish, this one created by Qualcomm has been done in the best possible taste, and even the bug fired from the cannon walked away unscathed.
The advert has been created to promote Qualcomm’s new Snapdragon processors and shows a number of bugs including a tarantula and scorpion using their muscle power to recharge a smartphone’s battery. Watch the creepy crawlies in action after the jump.
The Concept Behind the Ad
Qualcomm’s innovative advertisement aims to highlight the efficiency and power of their Snapdragon processors by using an unconventional and attention-grabbing method. The idea of using bugs to generate power is not only unique but also serves as a metaphor for the processor’s ability to harness energy efficiently. By showcasing insects like tarantulas and scorpions, which are known for their strength and resilience, Qualcomm effectively communicates the robustness and reliability of their processors.
The ad features a variety of insects, each contributing to the power generation in different ways. For instance, the tarantula’s powerful legs are used to turn a wheel, while the scorpion’s movements help in generating kinetic energy. This creative approach not only captures the viewer’s attention but also leaves a lasting impression about the capabilities of Snapdragon processors.
Behind the Scenes: Making of the Ad
Creating an advertisement that involves live insects is no small feat. The production team had to ensure the safety and well-being of the bugs throughout the filming process. Special care was taken to create an environment that mimicked the insects’ natural habitat, reducing stress and ensuring their comfort. The team also worked closely with entomologists to understand the behavior and needs of each insect species involved.
The ad’s success lies in its meticulous planning and execution. Each scene was carefully choreographed to ensure that the insects performed the required actions without any harm. For example, the bug fired from the cannon was placed in a specially designed capsule that cushioned its landing, ensuring it walked away unscathed. This attention to detail not only ensured the safety of the insects but also added to the authenticity and appeal of the advertisement.
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The advertisement also serves as a conversation starter about alternative energy sources and the potential of bio-mechanical systems. While the idea of using insects to charge a smartphone is far-fetched, it opens up discussions about the innovative ways in which we can harness energy from natural sources. Qualcomm’s ad is a perfect blend of creativity, technology, and environmental consciousness, making it a memorable and impactful campaign.
Source: Gizmodo : Bug Circus Generator : Laughing Squid
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