Amazon has launched a new advertising campaign this week comparing their Kindle Fire vs iPad, specifically focusing on both the tablets screens.
With the price of a Kindle Fire less than an Apple’s iPad, Amazon are pushing there is little difference between the two screens, and purchasing a Kindle Fire tablet will also save you money.
The price for a Kindle Fire tablet starts at $299 and with Amazon reducing the tablet by another $30-$50 this week, you can pick one up for $250 less than an iPad 4 fitted with Retina screen. Amazon explains:
“Our newest commercial shows iPad with Retina Display and Kindle Fire HD 8.9″ side-by-side. Both have large, stunning HD screens. In fact, you may not be able to tell the difference… but your wallet definitely can. Meet the new, larger Kindle Fire.”