Facebook has added a couple of new features to its service this week, that will make administering Facebook pages a whole lot easier for some users.
The new updates have added the ability to setup administrator roles within Facebook, allowing specific roles to be assigned to users. There are now five different roles to choose from with descending permissions: Manager, Content Creator, Moderator, Advertiser, and Insight Analyst.
Understanding the New Administrator Roles
The introduction of these roles is a significant enhancement for businesses and organizations that manage their presence on Facebook. The Facebook Manager role has the highest permissions and is used to setup the admin roles for other users. This role can manage all aspects of the page, including sending messages, publishing as the page, creating ads, and viewing insights. This allows large companies to split their Facebook managerial tasks a little more constructively, ensuring that each team member has access to the tools they need without compromising the security of the page.
The Content Creator role is designed for users who need to create and manage posts, respond to comments, and send messages as the page. This role is perfect for social media managers who are responsible for maintaining the page’s content and engagement with followers.
Moderators can respond to and delete comments on the page, send messages as the page, and see which admin created a post or comment. This role is ideal for customer service representatives who need to manage interactions with followers without having access to the page’s full administrative capabilities.
Advertisers can create ads and view insights, making this role suitable for marketing professionals who need to run ad campaigns and analyze their performance. Finally, the Insight Analyst role allows users to view insights and analyze the page’s performance, which is useful for data analysts and strategists who need to track the page’s metrics and make informed decisions.
Scheduling Posts for Better Engagement
In addition to the new administrator roles, Facebook has also added the ability to schedule posts, which was previously only available in third-party applications. This feature allows page administrators to plan their content in advance and ensure that posts are published at optimal times for engagement. Scheduling posts can help maintain a consistent posting schedule, which is crucial for keeping followers engaged and growing the page’s audience.
For example, a business can schedule posts to go live during peak hours when their audience is most active, increasing the likelihood of higher engagement rates. This feature is particularly beneficial for global brands that need to cater to audiences in different time zones. By scheduling posts, businesses can ensure that their content reaches followers at the right time, regardless of where they are located.
Moreover, the ability to schedule posts can help social media managers manage their workload more efficiently. Instead of having to manually publish posts throughout the day, they can plan and schedule content in advance, freeing up time for other important tasks such as engaging with followers and analyzing performance metrics.
For more information on the new features jump over to the Facebook Help Centre.
These updates are part of Facebook’s ongoing efforts to improve the user experience for businesses and organizations. By providing more granular control over administrative roles and the ability to schedule posts, Facebook is making it easier for page administrators to manage their pages effectively and efficiently. These features are expected to be particularly beneficial for larger organizations with multiple team members involved in managing their Facebook presence.
Source: TNW
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