Next month Yahoo will be changing its distinctive logo and over the next four weeks will be showcasing 30 different logos on its home page.
Then on September 4th 2013 one of the selected designs will then replace the current purple logo, but the question still remains whether Yahoo will keep their exclamation mark or will it be removed in the new Yahoo logo?
Yahoo redesigned its logo shortly after it was founded and this will be the first major modification in Yahoo’s 18-year history, which will be decided via a “30 days of change” marketing campaign too find the new look logo. Chief Marketing Officer Kathy Savitt explained :
“The Yahoo logo is iconic; some people love it, some people hate it,”-“We decided to change it, to reflect new products … and depict our next chapter.”
“We’ve been talking about changing the logo since September,” Savitt says. “The timing is right. It will reflect our brand, which is entertaining, fun, engaging, delightful, playful.”
Source: USA Today
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