Microsoft has now expanded its Windows Phone Marketplace to thirteen more countries around the world, making a total of 54 countries where the Windows Phone Marketplace is available.
The thirteen new countries include Bulgaria, Costa Rica, Croatia, Estonia, Iceland, Latvia, Lithuania, Romania, Slovakia, Slovenia, Turkey, Ukraine, and Venezuela.
Global Expansion Strategy
Microsoft’s decision to expand the Windows Phone Marketplace to these additional countries is part of a broader strategy to increase its global footprint and compete more effectively with other major players in the mobile operating system market, such as Apple’s iOS and Google’s Android. By making the Marketplace available in more countries, Microsoft aims to attract a larger user base and provide developers with a more extensive audience for their apps. This move is expected to stimulate local app development in these new regions, fostering innovation and providing users with a richer selection of apps tailored to their specific needs and preferences.
Future Expansion Plans
Microsoft has also said that they will be launching the Windows Phone Marketplace in an additional nine countries in the near future, which will include UAE, Bahrain, Iraq, Saudi Arabia, Qatar, Kazakhstan, Israel, Thailand, and Vietnam. This upcoming expansion will further solidify Microsoft’s presence in the Middle East and Southeast Asia, regions that are experiencing rapid growth in smartphone adoption. By targeting these emerging markets, Microsoft is positioning itself to capture a significant share of new smartphone users who are looking for reliable and feature-rich mobile operating systems.
In addition to expanding the availability of the Windows Phone Marketplace, Microsoft is also focusing on enhancing the overall user experience. This includes improving the quality and variety of apps available, as well as ensuring that the Marketplace is easy to navigate and use. Microsoft is working closely with developers to encourage the creation of high-quality apps that leverage the unique features of the Windows Phone platform, such as Live Tiles and deep integration with Microsoft services like Office and OneDrive.
Moreover, Microsoft is investing in marketing and promotional activities to raise awareness of the Windows Phone Marketplace in these new regions. This includes partnerships with local carriers and retailers, as well as targeted advertising campaigns to highlight the benefits of using a Windows Phone. By increasing visibility and demonstrating the value of its platform, Microsoft hopes to attract more users and developers to its ecosystem.
The expansion of the Windows Phone Marketplace is also expected to have a positive impact on the local economies of the newly added countries. By providing a platform for local developers to showcase their apps, Microsoft is helping to create new opportunities for entrepreneurship and innovation. This, in turn, can lead to job creation and economic growth in these regions.
In conclusion, Microsoft’s expansion of the Windows Phone Marketplace to thirteen new countries, with plans to add nine more in the near future, is a strategic move aimed at increasing its global presence and competing more effectively with other mobile operating systems. By providing users with access to a wide range of apps and fostering local app development, Microsoft is positioning itself as a strong contender in the global smartphone market.
Source Microsoft, The Verge
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