It has been revealed today that the smartphone controlled Miracle Machine we featured yesterday is a publicity stunt for a non-profit organisation dedicated to supplying clean drinking water to people in need around the globe.
The Miracle Machine publicity stunt was well thought out and incorporated inventors with real wine credentials and has been featured on over 600 media outlets around the world.
The proposed Kickstarter campaign was a ruse to obtain peoples contact details and drive donations and volunteers to the cause. Its organisers explain:
“The disruptive program concept was initiated as a pro-bono campaign to support not-for-profit ‘Wine to Water’, an organization that provides people around the world with access to clean water, one of life’s basic necessities. In just under two weeks, the Miracle Machine went viral as more than 200,000 people watched the Miracle Machine video, nearly 600 media outlets around the world covered the story, 6,000 people tweeted about it. We now need to turn our attention to Wine to Water.
For one dollar, Wine to Water can provide clean water for one person for an entire year. Using a variety of water filters and wells, Wine to Water is changing lives at a fraction of the $499 price tag for the faux machine that so many were willing to buy. “For the cost of a bottle of fine wine, we provide a way to produce 99.9% pure drinking water to a family for up to five years and THAT is the true miracle,” says Doc Hendley, the founder of Wine to Water.”
For more information on the cause jump over to the Miracle Machine website for details.
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