Last week we told you that the Wall Street Journal were going to charge $17.99 for a monthly subscription to the publication on the Apple iPad. The WSJ has just announced the official pricing for the iPad and it will cost you $17.29 per month or $3.99 per week.
So what do you get for your $17.29 per month? You get access to the subscriber only areas of the WSJ and access to things like Business and Markets, plus you can also download an archive of articles from the last seven days.
If you don’t go for the subscription you will still be able to to read certain articles with the application, like the top articles and market data.
The pricing seems a little excessive to say the least, for example if you currently subscribe to the print and online versions of the WSJ, this currently costs$11.67 per month, sSo you would be better off going for the print and online version of the WSJ and just viewing the online version in the iPad’s web browser.
As usual Murdoch just doesn’t get what digital media is all about, why would you charge more for something than the physical version ? If newspapers and publishers want to survive they really need to start thinking about how to market their publications in a digital format for a reasonable price.