Sky recently launched their new Sky Q TV service which is 4K ready and will get 4K content this summer and now Virgin Media is also launching an Ultra HD TV box this year.
The company just announced its latest financial results and it also revealed that it is getting ready to launch a new set top box platform.
As yet there are no details on what features the new Virgin Media set top box will come with, what we do know is that it will support Ultra HD video in 4K.
The company will need to come up with some innovative features on its new 4K TV box in order to compete with the current ones available on the market from both Sky and BT.
Source Engadget