Online video service Vimeo has today launched a new service called Vimeo On Demand, which has been created to provide filmmakers with a way of distributing their movies, while allowing them to retain a 90 percent share of the revenue generated by their movies.
The new Vimeo On Demand provides movie makers with the tools to price, select country-by-country availability, customize their page design, and offer content on Vimeo, their own website, or both behind a paywall to earn revenue. This flexibility ensures that filmmakers can tailor their distribution strategy to best suit their audience and maximize their earnings.
Accessibility Across Multiple Devices
Vimeo On Demand movies purchased are accessible across devices, allowing movie creators to tap into an audience of 93 million monthly viewers, across a wide range of mobile and desktop devices. This includes Android, iOS, and Smart TVs, ensuring that viewers can enjoy content on their preferred platform. This cross-device compatibility is crucial in today’s digital age, where viewers expect seamless access to content regardless of the device they are using.
Moreover, the ability to reach such a vast audience provides filmmakers with unprecedented exposure and the potential to build a loyal fan base. By leveraging Vimeo’s established platform, creators can focus on producing high-quality content without worrying about the technicalities of distribution.
Empowering Creators with Control and Revenue
Vimeo CEO, Kerry Trainor, explained in a press release:
“Vimeo is committed to empowering creators with tools to display and distribute their work in beautiful HD quality,” said Trainor. “With the addition of Vimeo On Demand, creators can now use Vimeo to control the way they earn revenue and retain a significant portion of the proceeds.”
This statement underscores Vimeo’s dedication to supporting independent filmmakers and content creators. By offering a platform that prioritizes creator control and revenue retention, Vimeo On Demand stands out from other video distribution services that often take a larger cut of the profits.
In addition to the financial benefits, Vimeo On Demand also provides creators with valuable insights and analytics. Filmmakers can track their sales, understand viewer demographics, and adjust their marketing strategies accordingly. This data-driven approach enables creators to make informed decisions and optimize their revenue streams.
Examples of Successful Vimeo On Demand Projects
Several filmmakers have already found success using Vimeo On Demand. For instance, the documentary “Indie Game: The Movie” utilized the platform to reach a global audience and generate significant revenue. By offering exclusive behind-the-scenes content and bonus features, the filmmakers were able to create a compelling package that attracted viewers and boosted sales.
Another example is the short film “The Lion’s Mouth Opens,” which garnered critical acclaim and reached a wide audience through Vimeo On Demand. The platform’s ability to support high-definition video ensured that the film’s stunning visuals were showcased in the best possible quality.
Vimeo On Demand represents a significant advancement in the way independent filmmakers can distribute and monetize their content. By providing tools for pricing, customization, and cross-device accessibility, Vimeo empowers creators to take control of their distribution strategy and maximize their earnings. With a commitment to high-quality video and a generous revenue-sharing model, Vimeo On Demand is poised to become a go-to platform for filmmakers looking to reach a global audience.
Source: Vimeo
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