The Vector Watch smartwatch was announced back in 2015 and the company behind the device has now been acquired by Fitbit. This acquisition marks a significant step for Fitbit as it continues to expand its portfolio and enhance its technological capabilities in the competitive wearable market.
The company has announced that the team behind the Vector Watch and also their software platform are joining Fitbit. This integration is expected to bring a wealth of expertise and innovation to Fitbit, particularly in the areas of battery life and customizable watch faces, which were standout features of the Vector Watch.
Today, we are happy to announce that the Vector Watch team and our software platform are joining Fitbit, the leader in the connected health and fitness market! We believe this is an important milestone as a moment when we will start building other new and amazing products, features and experiences, incorporating our unique technology and knowhow with Fitbit’s experience and global community.
Our aim is to make our integration in the Fitbit family as seamless as possible with no impact on you, our customers. Our smartwatches will maintain functionalities and features. You will continue to enjoy the Vector Watch experience: a 30-day battery life smartwatch, with customizable watch-faces and dedicated streams. However, new product features (software and hardware) will not be added.
The Significance of the Acquisition
The acquisition of Vector Watch by Fitbit is a strategic move that underscores Fitbit’s commitment to innovation and leadership in the wearable technology space. Vector Watch was known for its impressive 30-day battery life, a feature that set it apart from many competitors. This long battery life was achieved through the use of a monochrome display and efficient software design, which minimized power consumption.
By integrating Vector Watch’s technology and team, Fitbit can potentially enhance its own product offerings, particularly in terms of battery efficiency and software customization. This could lead to the development of new Fitbit devices that offer longer battery life and more personalized user experiences.
Impact on Existing Vector Watch Users
For existing Vector Watch users, the acquisition brings both reassurance and some limitations. The company has assured users that their current smartwatches will maintain their functionalities and features. This means that users will continue to enjoy the benefits of a 30-day battery life, customizable watch faces, and dedicated streams.
However, it is important to note that no new product features, either software or hardware, will be added to the existing Vector Watch models. This means that while the current experience will remain intact, users should not expect any updates or new functionalities in the future.
The acquisition also highlights Fitbit’s broader strategy of acquiring smaller, innovative companies to bolster its own technological capabilities. In recent years, Fitbit has acquired several companies, including Pebble and Coin, to enhance its product lineup and expand its market reach.
You can find out more details about the acquisition of Vector Watch by Fitbit over at the company’s website at the link below.
Source , TechCrunch
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