Some of the more talented Team Fortress 2 players were recently recruited to help a Danish advertising firm called Uncle Grey find a new front-end developer. Uncle Grey had already tried traditional advertising methods to find a new coder but came up short when trying to find the right talented employee for the position.
That’s when they turned their sights to advertising within Team Fortress 2. Watch the video after the jump to see how they did it and found the perfect developer for their needs.
The Innovative Recruitment Strategy
The advertising agency Uncle Grey, whose idea it was to use online gaming as a way of recruiting talent, has also won the 2010 Danish agency of the year. This innovative approach was born out of necessity and creativity. Traditional job postings and recruitment methods were not yielding the desired results, so the agency decided to think outside the box. By leveraging the popularity and competitive nature of Team Fortress 2, Uncle Grey was able to tap into a pool of highly skilled and tech-savvy individuals who might not have been reached through conventional means.
Team Fortress 2, a multiplayer first-person shooter game developed by Valve, has a large and dedicated player base. The game requires not only quick reflexes and strategic thinking but also a deep understanding of game mechanics and teamwork. These qualities are often found in successful developers, making the game’s community a fertile ground for recruitment.
Execution and Results
Uncle Grey’s strategy involved placing in-game advertisements that targeted players with specific skills and interests. These ads were designed to catch the eye of potential candidates who were already demonstrating their problem-solving abilities and technical prowess within the game. The agency collaborated with some of the top players in the Team Fortress 2 community to spread the word and ensure the message reached the right audience.
The results were impressive. Not only did Uncle Grey manage to find a highly qualified front-end developer, but they also garnered significant attention and praise for their innovative approach. This method of recruitment highlights the potential of using non-traditional platforms and communities to find talent. It also underscores the importance of understanding where your potential candidates spend their time and how they can be reached effectively.
This case study serves as an excellent example for other companies struggling to find the right talent. By thinking creatively and leveraging the unique characteristics of different platforms, businesses can uncover hidden gems and attract individuals who might otherwise go unnoticed.
You can find out more about the agency by jumping over to their website. The success of this campaign has not only filled the vacant position but also set a new standard for innovative recruitment strategies in the advertising industry.
Source: Kotaku
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