Twitter has announced that they are purchasing ZipDial, a startup based in Bangalore, India, the company did not disclose how much they paid for ZipDial.
Twitter are looking to use ZipDial to more Twitter available to more people in more areas around the world.
ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces. The user experience combines SMS, voice, mobile web, and access to mobile apps to bridge users from offline to online. For example, through ZipDial, it’s easy to engage with a publisher or brand by making a toll-free “missed call” to a designated phone number. The caller will then begin receiving inbound content and further engagement on their phone in real time through voice, SMS or an app notification. These interactions are especially appealing in areas where people aren’t always connected to data or only access data through intermittent wifi networks.
Twitter has partnered with ZipDial over the last two years, and the acquistion will increase Twitter’s investment in India.
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