Twitter has just rolled out a major update to its TweetDeck application, which brings with it a couple of features that were removed in its last update during December. Together with a number of new features and bug fixes, this update aims to enhance user experience and streamline social media management for its users.
New Features and Enhancements
New features within the new TweetDeck update provide in-line media previews, enabling you to view videos and images with less fuss as you read activity. This means that users can now enjoy a more seamless browsing experience without having to open new tabs or windows to view media content. However, if the new feature is not for you, it can be turned off under the “General” settings.
You can now also preview larger videos and images within the TweetDeck media gallery. This is particularly useful for users who manage multiple accounts or need to keep track of various media posts. The media gallery’s enhanced functionality ensures that you can quickly and easily access the content that matters most to you.
Additionally, the update introduces two columns enabling you to see additional activity. This dual-column feature allows for a more organized and efficient way to monitor your Twitter feed, making it easier to stay on top of important updates and interactions. Together with the addition of another column called Activity, which shows a real-time feed of the follow, favourite, and add-to-list actions within accounts you are following, users can now have a more comprehensive view of their social media engagement.
Improved Retweet Functionality
One of the most notable changes in this update is the improvement to the retweet functionality. Twitter explains:
“We listened to the feedback that the “Quote” retweet option was not as useful as the previously available “RT @username:” format. So, in this version, we’ve replaced “Quote” with “Edit & RT,” which lets you edit the Tweet before sending.”
This change addresses user concerns and brings back a feature that many found more practical. The “Edit & RT” option allows users to add their own commentary or make adjustments to the original tweet before sharing it with their followers. This can be particularly useful for adding context or highlighting specific points within a tweet.
Background and Acquisition
Twitter paid $40 million for TweetDeck during May last year. This acquisition was part of Twitter’s broader strategy to enhance its platform and provide more robust tools for power users and social media managers. Since the acquisition, Twitter has been working on integrating TweetDeck’s features more closely with its main platform, ensuring a more cohesive user experience.
The recent updates to TweetDeck are a testament to Twitter’s commitment to listening to user feedback and continuously improving its tools. By reintroducing popular features and adding new functionalities, Twitter aims to make TweetDeck an indispensable tool for anyone looking to manage their social media presence effectively.
The latest TweetDeck update brings a host of new features and improvements that are designed to enhance user experience and streamline social media management. From in-line media previews to improved retweet functionality, these updates ensure that users can manage their Twitter accounts more efficiently and effectively. As Twitter continues to evolve and integrate new features, TweetDeck remains a powerful tool for anyone looking to stay on top of their social media game.
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