Toshiba has created a cool advert for their new 2010 REGZA SV LCD TV range by sending a chair to the edge of space and filming it.
The chair was lifted to 98,268 feet, which took 83 minutes to get there. The chair was fitted with a helium balloon and a Toshiba IK-HR1S compact camera to film the action. Check out the video below.
The Journey to the Edge of Space
The journey of the chair to the edge of space is a fascinating feat of engineering and creativity. The chair, made from biodegradable balsa wood, was chosen for its lightweight and environmentally friendly properties. The helium balloon that carried the chair was carefully calibrated to ensure it could reach the desired altitude of 98,268 feet. This altitude is significant because it is within the stratosphere, a layer of Earth’s atmosphere that is known for its stable conditions and lack of weather disturbances.
The ascent took 83 minutes, during which the Toshiba IK-HR1S compact camera captured stunning footage of the chair’s journey. The camera, known for its high-definition capabilities, provided clear and detailed images of the Earth from the edge of space. This footage not only served as a testament to the camera’s quality but also highlighted the innovative spirit of Toshiba’s marketing team.
The Return to Earth
Once the balloon reached its maximum altitude, it eventually burst, as planned. The chair then began its descent back to Earth, taking just 24 minutes to fall. The rapid descent was due to the thin atmosphere at high altitudes, which offers little resistance to falling objects. The chair’s return was carefully monitored to ensure it landed safely and could be retrieved for analysis.
The choice of a biodegradable material for the chair was a conscious decision by Toshiba to minimize environmental impact. Balsa wood, being lightweight and biodegradable, ensured that even if the chair were not recovered, it would not harm the environment. This decision reflects a growing trend among companies to consider sustainability in their marketing and product development efforts.
The Marketing Impact
We have no idea why Toshiba decided to send a living room chair to the edge of space, and how this ties in with their new TVs, very cool nonetheless. However, the campaign has certainly captured the imagination of the public and generated significant buzz around the REGZA SV LCD TV range. By associating their product with such an extraordinary and visually stunning event, Toshiba has effectively positioned their TVs as cutting-edge and innovative.
The use of a high-definition camera to film the event also serves as a direct demonstration of the quality and capabilities of Toshiba’s imaging technology. This clever marketing strategy not only showcases the product but also creates a memorable and shareable experience that resonates with consumers.
In conclusion, Toshiba’s space chair project is a remarkable example of creative marketing. By combining advanced technology with an awe-inspiring visual spectacle, Toshiba has successfully drawn attention to their new TV range. The project highlights the importance of innovation and sustainability in modern marketing, setting a high standard for future campaigns.
via Engadget
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