TomTom is well know for making Sat Nav systems and now the company is entering the wearables market with their new TomTom Spark GPS fitness watch.
The TomTom Spark is a fitness watch which comes with a built in music player and TomTom have teamed with with the Ministry of Sound to create Running Trax, which is a 30 minute mix of dance music that comes pre-loaded on the device.
“We know that music plays an important role when it comes to motivating and improving sports performance, but relying on a smartphone is all too often an uncomfortable experience,” says Corinne Vigreux, Managing Director, TomTom. “The unique combination of an integrated music player, built-in heart rate monitor, 24/7 activity tracking, multi-sport modes and GPS in TomTom Spark makes it easier than ever to track progress, improve overall fitness levels and ultimately get more from your workout”
Lohan Presencer, CEO of Ministry of Sound says, “Our Running Trax compilations are the most popular on the market, and we have sold around two million units in the last five years alone. There’s a real demand from fitness-mad consumers who want high-tempo music to power them through their workout and we’ve seen downloads increase year on year since 2010.
You can find out more details about the new TomTom Spark at the link below, the device will be available in a range of different models.