Google unveiled their new Pixel and Pixel XL smartphones at their press event yesterday. These handsets are the successors to the Nexus 5X and Nexus 6P, marking a significant shift in Google’s approach to their mobile devices.
The End of the Nexus Era
Now, Google has confirmed that there are no plans for them to release any further Nexus devices. This announcement signifies the end of an era for the Nexus brand, which has been a staple in the Android community since its inception. The Nexus line was known for offering a pure Android experience, free from manufacturer bloatware, and often received updates faster than other devices.
The Nexus brand started with the Nexus One in 2010, developed in collaboration with HTC. Over the years, Google partnered with various manufacturers like Samsung, LG, and Huawei to produce a range of Nexus devices, including smartphones and tablets. These devices were popular among developers and Android enthusiasts for their clean software and timely updates.
The Rise of the Pixel Brand
This means that any future smartphones and tablets from Google will be released under their Pixel brand instead of their Nexus brand. The Pixel brand represents Google’s vision of integrating hardware and software more closely, providing a seamless and optimized user experience. The first Pixel phones, launched in 2016, were designed entirely by Google, showcasing their commitment to creating premium devices with top-notch performance and innovative features.
With the new Pixel smartphones being announced yesterday, the next thing we are expecting to launch under the brand are some new Pixel tablets. The Pixel C, released in 2015, was the last tablet under the Nexus brand, and it received praise for its high-resolution display and powerful performance. However, it also faced criticism for its software, which was not fully optimized for tablet use.
As soon as we get some more information on exactly what Google has planned for their new Pixel devices, we will let you guys know. The Pixel brand has already expanded beyond smartphones to include other products like the Pixelbook, a high-end Chromebook, and the Pixel Slate, a versatile tablet that runs Chrome OS. These devices highlight Google’s focus on creating a cohesive ecosystem that integrates seamlessly with their software and services.
The transition from Nexus to Pixel also reflects Google’s broader strategy to compete more directly with other tech giants like Apple and Samsung. By controlling both the hardware and software, Google can ensure a more consistent and polished user experience, similar to Apple’s approach with the iPhone.
In addition to smartphones and tablets, the Pixel brand has also ventured into other areas like smart home devices. The Google Nest line, which includes smart speakers, displays, and thermostats, complements the Pixel ecosystem by offering users a connected and intelligent home experience.
Overall, the shift from Nexus to Pixel marks a new chapter in Google’s hardware journey. While the Nexus brand will be missed by many, the Pixel brand promises to deliver innovative and high-quality devices that push the boundaries of what is possible with technology.
Source Android Police
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