Swiss watchmaker H. Moser & Cie. has released a new analog watch that bears a striking resemblance to the Apple Watch. This new timepiece is called the Swiss Alp Watch.
The H. Moser & Cie. Swiss Alp Watch case looks almost identical to the Apple Watch, as you can see in the video below.
As we can see from the video, H. Moser & Cie. are marketing the Swiss Alp Watch as an alternative to smartwatches. This is an interesting move, considering the growing popularity of smartwatches and wearable technology. The Swiss Alp Watch offers a traditional mechanical watch experience in a modern, familiar design.
Design and Craftsmanship
The Swiss Alp Watch is crafted with the precision and attention to detail that H. Moser & Cie. is known for. The watch features a rectangular case with rounded edges, mimicking the sleek design of the Apple Watch. However, unlike the Apple Watch, the Swiss Alp Watch boasts a mechanical movement, specifically the HMC 324, which is visible through the sapphire crystal case back. This movement is entirely hand-finished and offers a power reserve of up to 4 days.
The dial of the Swiss Alp Watch is minimalist, with no numerals and only simple, elegant hands. The watch is available in a variety of finishes, including a striking midnight blue fumé dial that adds a touch of sophistication. The strap is made from high-quality alligator leather, providing both comfort and durability.
Market Position and Exclusivity
H. Moser & Cie. is a small Swiss watchmaker that produces around 1,500 watches a year. This limited production ensures that each watch is crafted with the utmost care and precision. The Swiss Alp Watch is no exception, with only 50 units being made. This exclusivity adds to the allure of the watch, making it a coveted item for collectors and watch enthusiasts.
The Swiss Alp Watch will retail for about $24,900, positioning it in the luxury watch market. This price point reflects the high level of craftsmanship and the exclusivity of the watch. It also places the Swiss Alp Watch in direct competition with other high-end mechanical watches, as well as luxury smartwatches.
We wonder if Apple will have anything to say about the design of this new watch from H. Moser & Cie. The resemblance to the Apple Watch is undeniable, and it will be interesting to see if Apple takes any legal action. However, the Swiss Alp Watch is clearly positioned as a statement piece, offering a traditional alternative to the digital world of smartwatches.
The H. Moser & Cie. Swiss Alp Watch is a fascinating blend of traditional watchmaking and modern design. It offers a unique alternative to smartwatches, appealing to those who appreciate the craftsmanship and exclusivity of a mechanical watch. With only 50 units available, the Swiss Alp Watch is sure to become a sought-after item in the world of luxury watches.
Source Hodinkee
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