Starbucks is the latest company to announce their own virtual assistant and now you can place orders using your voice.
The new Starbucks Assistant is available within the Starbucks mobile app and also on Amazon Alexa and you can now make orders with your voice.
“The Starbucks experience is built on the personal connection between our barista and customer, so everything we do in our digital ecosystem must reflect that sensibility,” said Gerri Martin-Flickinger, chief technology officer for Starbucks. “Our team is focused on making sure that Starbucks voice ordering within our app is truly personal and equally important was finding the right partner in Amazon to test and learn from this new capability. These initial releases are easy to use providing a direct benefit to customers within their daily routine and we are confident that this is the right next step in creating convenient moments to complement our more immersive formats. We expect to learn a lot from these experiences and to evolve them over time.”
Previously announced at Starbucks Investor Day, My Starbucks® barista, is powered by groundbreaking Artificial Intelligence (AI) for the Starbucks® Mobile App. The integration of the feature within the mobile app allows customers to order and pay for their food and beverage items simply by using their voice. The messaging interface allows customers to speak or text just as if they were talking to a barista in-store, including modifying their beverage to meet their personal preference. This beta test of My Starbucks® barista will be available to one thousand customers nationwide with plans for a continued phased rollout through summer 2017/ An Android version will follow later this year.
The feature is currently available on the mobile application for the iPhone, you can find out more details at the link below.
Source Starbucks, TechCrunch
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