Starbucks is launching a new mobile ordering system in the US in 2015, the system will allow you to order and pay for your coffee through a Starbucks app.
The company has rolled the service out to users in Portland and they will be able to order their coffees and more from the app without having to go through the till.
The new Starbucks mobile ordering and payment system will be beta tested in Portland, and then the company will roll the service out to all of its 12,000 stores in the US in 2015.
How the Mobile Ordering System Works
The mobile ordering system is designed to streamline the process of getting your favorite Starbucks beverages and snacks. Users will be able to browse the menu, customize their orders, and pay directly through the app. This eliminates the need to wait in line, making it a convenient option for those on the go. The app will also provide an estimated time for when the order will be ready, allowing customers to plan their visit accordingly.
The roll out of the mobile payment service will be done on a city by city basis, as yet the company has not revealed any details on which cities will get the service first. However, it is expected that major metropolitan areas will be among the first to receive the new service, given their higher customer volumes and tech-savvy populations.
Benefits and Potential Challenges
One of the primary benefits of the mobile ordering system is the convenience it offers. For busy professionals, students, and anyone with a hectic schedule, the ability to order ahead and skip the line can be a significant time-saver. Additionally, the app can store favorite orders, making repeat purchases even quicker and easier.
However, there are potential challenges that Starbucks will need to address. For instance, the system’s success will depend heavily on the reliability of the app and the efficiency of the in-store processes. Any technical glitches or delays in order preparation could lead to customer dissatisfaction. Moreover, the company will need to ensure that the app is user-friendly and accessible to all customers, including those who may not be as tech-savvy.
Another consideration is the impact on in-store staff. While the mobile ordering system could reduce the workload at the cash register, it may increase the pressure on baristas to prepare orders quickly and accurately. Starbucks will need to provide adequate training and support to ensure that staff can handle the new system effectively.
Future Implications
The introduction of mobile ordering and payment systems is part of a broader trend towards digital innovation in the retail and food service industries. As consumers become increasingly accustomed to using their smartphones for a wide range of activities, businesses are finding new ways to integrate mobile technology into their operations.
For Starbucks, the mobile ordering system could pave the way for further innovations, such as personalized promotions and loyalty rewards based on customer preferences and purchasing habits. The data collected through the app could provide valuable insights into consumer behavior, helping the company to refine its offerings and improve the overall customer experience.
In conclusion, Starbucks’ new mobile ordering system represents a significant step forward in the company’s efforts to enhance convenience and streamline the customer experience. While there are challenges to be addressed, the potential benefits for both customers and the company are substantial. As the service rolls out across the US in 2015, it will be interesting to see how it is received and what impact it has on the way people order and enjoy their coffee.
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