Spotify recently announced it was filing an IPO. We previously heard that the company is working on a new smart speaker, and now it looks like they have a new voice assistant in the works.
According to TechCrunch, Spotify has confirmed that they are testing out a voice assistant and a new voice search interface. The company has stated that they are testing the feature, although they mentioned that it is “just a test for now.”
Voice Assistant Features
The voice assistant feature would allow users to utilize voice commands to search for music, play their favorite tracks, and more. This functionality could significantly enhance the user experience by providing a hands-free way to interact with the app. Imagine being able to simply say, “Play my workout playlist,” or “Find new jazz music,” and having Spotify respond instantly. This could be particularly useful for users who are driving, cooking, or otherwise occupied.
The feature is currently being tested with a small number of users. It was originally discovered by Hunter Owens, who shared his findings on social media. This limited testing phase is crucial for Spotify to gather feedback and make necessary adjustments before a broader rollout.
Integration with Smart Speaker
It would make sense for Spotify to work on their own voice assistant, especially considering that they are rumored to be developing their own smart speaker. A smart speaker equipped with Spotify’s voice assistant could offer a seamless and integrated experience for users. For instance, users could control their music playback, adjust volume, and even discover new music without needing to touch their devices.
Moreover, having their own voice assistant could help Spotify compete with other tech giants like Amazon, Google, and Apple, who already have their own voice-activated smart speakers. By developing their own ecosystem, Spotify could offer a more tailored and cohesive experience for their users.
In addition to music playback, the voice assistant could potentially offer other functionalities such as setting reminders, checking the weather, or even controlling smart home devices. This would position Spotify not just as a music streaming service, but as a comprehensive smart home assistant.
The development of a voice assistant also aligns with Spotify’s broader strategy to diversify its offerings and create new revenue streams. With the increasing popularity of voice-activated devices, this move could attract more users to the platform and increase user engagement.
In conclusion, Spotify’s exploration into voice assistant technology and smart speakers indicates their commitment to innovation and improving user experience. While the feature is still in its testing phase, it holds significant potential to transform how users interact with the platform. As the company continues to evolve, it will be interesting to see how these new developments unfold and impact the music streaming landscape.
Source: TechCrunch
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