SoundHound has now released a free unlimited version of its music recognition search and discovery application. This move marks a significant shift in the company’s strategy as SoundHound is now looking to make its revenue through adverts and sales through linked retailer Amazon. By offering a free version, SoundHound aims to attract a larger user base, thereby increasing its advertising revenue and potential sales through Amazon.
At the moment, details in the press release reveal that the free version is currently only available on iOS devices and not Symbian. This limitation may be due to the declining popularity of Symbian OS, as most users have transitioned to more modern operating systems like iOS and Android. However, the company has not ruled out the possibility of expanding to other platforms in the future.
Key Features of SoundHound
Another standout feature is the instant lyrics display, which allows users to sing along to their favorite songs in real-time. This feature is especially popular among karaoke enthusiasts and those who enjoy understanding the lyrics of the songs they listen to. Additionally, SoundHound provides comprehensive artist information, including biographies, discographies, and related artists, making it a valuable tool for music discovery.
Monetization Strategy
SoundHound’s decision to offer a free version of its app is part of a broader monetization strategy. By integrating advertisements into the app, SoundHound can generate revenue without charging users directly. This approach is similar to other successful apps that rely on ad revenue, such as Spotify and Pandora. Moreover, by linking to Amazon for music purchases, SoundHound can earn a commission on sales, further diversifying its revenue streams.
The app’s integration with Amazon is seamless, allowing users to purchase songs they discover directly from the app. This not only provides a convenient user experience but also encourages users to make purchases, thereby increasing SoundHound’s earnings. The partnership with Amazon is a strategic move, as it leverages Amazon’s vast music library and efficient purchasing system.
More information is available from the SoundHound website and the application can be downloaded from the iTunes App Store
Via Gizmodo
In conclusion, SoundHound’s release of a free unlimited version of its music recognition app is a strategic move aimed at expanding its user base and increasing revenue through advertisements and Amazon sales. With its advanced features like fast music recognition, instant lyrics, and comprehensive artist information, SoundHound continues to be a leading app in the music discovery space. As the company explores opportunities to expand to other platforms, it remains focused on providing a seamless and enriching user experience.
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