Sony has today announced that they are reducing the price of their new Sony Vita handheld gaming console down to 19,980 yen for both the 3G and Wi-Fi versions of the Vita.
Previously, the Sony PS Vita was priced at 30,000 yen for the 3G version and 25,000 yen for the Wi-Fi handheld. As well as the price cut, the PS Vita is also now sold with a 7-day free trial of PS Plus, and Sony’s Torne TV service until the end of March.
Details of the Price Drop
News of the Sony PS Vita price drop was announced by SCEJ President Hiroshi Kawano earlier today, who revealed the news about the price drops. This significant reduction in price is expected to make the PS Vita more accessible to a broader audience, potentially boosting sales and increasing the user base. The inclusion of a 7-day free trial of PS Plus is a strategic move by Sony to introduce new users to the benefits of their subscription service, which offers free games, exclusive discounts, and online multiplayer access.
The Torne TV service, which is also included until the end of March, allows users to watch and record live TV on their PS Vita. This added functionality transforms the handheld console into a versatile entertainment device, appealing to a wider range of consumers beyond just gamers.
Upcoming Announcements and Future Prospects
Later this week, Sony is also expected to announce information about their new Sony PlayStation 4, which has been rumored for some time. The anticipation surrounding the PS4 has been building, and many are eager to see what new features and improvements Sony will bring to the next generation of gaming consoles. The PS4 is expected to offer enhanced graphics, faster processing speeds, and a more immersive gaming experience.
The price drop of the PS Vita could be seen as a strategic move to clear out inventory and make way for new products. It also positions the Vita as an attractive companion device to the upcoming PS4, potentially offering cross-platform play and other integrated features.
Unfortunately, no information on a worldwide Sony PS Vita price drop has been released as yet. However, it is not uncommon for regional price adjustments to be announced separately. As soon as information comes to light, we will keep you updated as always.
The PS Vita has faced stiff competition from other handheld gaming devices and the rise of mobile gaming on smartphones and tablets. By reducing the price and adding value through services like PS Plus and Torne TV, Sony is making a concerted effort to remain competitive in the market. The success of this strategy will depend on how well these added features resonate with consumers and whether the price drop is enough to sway potential buyers.
The price reduction of the Sony PS Vita to 19,980 yen for both the 3G and Wi-Fi versions, along with the inclusion of a 7-day free trial of PS Plus and the Torne TV service, represents a significant effort by Sony to boost the appeal of their handheld gaming console. With the upcoming announcement of the PlayStation 4, it will be interesting to see how these developments impact Sony’s position in the gaming market.
Source: Engadget
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