Samsung Electronics has officially introduced HDR10+ ADVANCED on Prime Video, marking a pivotal development in High Dynamic Range (HDR) technology. Starting in August 2026, this innovative HDR standard will debut exclusively on Samsung’s latest 2026 TV lineup. This collaboration between Samsung and Prime Video is designed to elevate the streaming experience, offering enhanced picture quality and deeper immersion for viewers worldwide. The launch further solidifies Samsung’s position as a leader in the global TV market and underscores its commitment to continuous innovation in display technology.
What is HDR10+ ADVANCED?
HDR10+ ADVANCED represents the next generation of HDR technology, engineered to deliver unparalleled precision and clarity to your viewing experience. By using dynamic metadata, this advanced standard optimizes brightness, contrast and color on a scene-by-scene basis, making sure that every frame is displayed with remarkable accuracy. Whether you’re enjoying a suspenseful thriller with dark, shadowy scenes or an action-packed sports event with rapid movements, HDR10+ ADVANCED dynamically adjusts in real time to preserve intricate details and enhance brightness where it matters most.
Key features of HDR10+ ADVANCED include:
- AI-Driven Tone Mapping: This feature intelligently adjusts image parameters to maintain consistent visual fidelity across a wide range of content, making sure that every scene looks its best.
- Intelligent Motion Smoothing: Designed to provide seamless transitions in fast-moving scenes, this technology enhances motion clarity without compromising the cinematic quality of the content.
These advancements are particularly impactful on larger screens equipped with higher brightness levels and richer color depth, making HDR10+ ADVANCED an ideal match for Samsung’s latest TV models. The result is a viewing experience that feels more immersive, lifelike and true to the creator’s intent.
Prime Video: The First to Offer HDR10+ ADVANCED
Prime Video has become the first streaming platform to globally support HDR10+ ADVANCED, offering an enriched viewing experience for a growing library of movies and shows. This partnership ensures that the enhanced HDR standard reaches a wide audience, setting a new benchmark for streaming quality. By integrating HDR10+ ADVANCED, Prime Video aims to honor the creative vision of filmmakers, delivering content with greater authenticity and immersion.
For viewers, this means access to a more refined and vibrant streaming experience. Supported content will showcase deeper contrasts, brighter highlights and more accurate color reproduction, allowing you to enjoy films and series as they were intended to be seen. This collaboration between Samsung and Prime Video not only enhances the quality of streaming but also raises the bar for the entire entertainment industry.
Samsung’s Legacy in Display Innovation
Samsung’s introduction of HDR10+ ADVANCED builds upon its long-standing reputation as a trailblazer in display technology. For over two decades, Samsung has consistently led the global TV market, pushing the boundaries of picture quality and user experience. The HDR10+ ecosystem now features 183 adopter companies and over 22,000 certified products, reflecting Samsung’s dedication to fostering industry-wide collaboration and innovation.
This launch also highlights Samsung’s commitment to supporting content creators. By preserving the artistic intent of filmmakers, HDR10+ ADVANCED ensures that every detail, nuance and creative choice is faithfully represented on screen. This focus on authenticity not only benefits creators but also enhances the viewing experience for audiences, bridging the gap between artistic vision and technological execution.
What’s Next for HDR10+ ADVANCED?
The rollout of HDR10+ ADVANCED on Samsung’s 2026 TV models marks the beginning of a new era in home entertainment. Samsung has announced plans to expand support for this advanced HDR standard to future devices, making sure that more consumers can benefit from its capabilities. As the global HDR10+ ecosystem continues to grow, broader adoption across devices and platforms is expected, further enhancing the accessibility and impact of this technology.
Looking ahead, HDR10+ ADVANCED is poised to redefine what’s possible in picture quality. With its ability to dynamically optimize visuals in real time, this technology promises to deliver a more immersive and lifelike viewing experience across a wide range of content. Whether it’s blockbuster movies, gripping dramas, or live sports events, HDR10+ ADVANCED ensures that every moment is rendered with stunning clarity and precision.
Samsung’s ongoing efforts to innovate and collaborate with industry leaders like Prime Video signal a commitment to shaping the future of entertainment. As more content creators and platforms adopt HDR10+ ADVANCED, viewers can look forward to a richer, more vibrant home entertainment experience that sets a new standard for quality and immersion.
Source: Samsung
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