During its GamesCom presentation in Cologne, Germany today, Sony announced it would be dropping the price of both its PS3 console models across all territories.
Now the Sony 160GB PS3 system will be priced at $249 in the US, €250 in Europe, with immediate effect. The PS3 price will also drop to 24,980 yen in Japan but on August 18th. The 300GB PS3 model will be priced at $300 in the US, €300 in Europe, and 29,980 yen in Japan.
“Since its release in 2006, PS3 has gained tremendous support from fans around the world and its cumulative worldwide sales reached a milestone of 50 million units as of March 29, 2011,”
The Impact of the Price Drop
The price reduction is a strategic move by Sony to make the PS3 more accessible to a broader audience. By lowering the cost, Sony aims to attract new customers who may have been hesitant to purchase the console at its previous price point. This move is particularly significant as it comes at a time when the gaming industry is highly competitive, with other major players like Microsoft and Nintendo also vying for market share.
The reduced prices are expected to boost sales, especially in the lead-up to the holiday season. Historically, price cuts have proven to be effective in driving console sales. For example, when Sony reduced the price of the PS2, it saw a significant increase in sales, helping it to become one of the best-selling consoles of all time.
What This Means for Gamers
For gamers, the price drop means that the PS3 is now a more affordable option for those looking to experience its extensive library of games. The PS3 boasts a wide range of exclusive titles such as “Uncharted,” “The Last of Us,” and “God of War,” which have been critically acclaimed and have a dedicated fan base. Additionally, the PS3 offers features like Blu-ray playback, making it a versatile entertainment system.
Moreover, the price reduction could also lead to an increase in the PS3’s online community. With more people able to afford the console, online multiplayer games could see a surge in active players, enhancing the gaming experience for everyone involved.
If you are not already a PS3 owner, are the new PS3 prices making you consider a purchase? The new pricing strategy could be the perfect opportunity for those who have been on the fence about buying a PS3 to finally make the leap.
Source: CNN
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.