Snapchat has announced the launch of on-demand Geofilters, which will initially be available in the US, UK, and Canada. These customizable Geofilters will start at a price of $5, making them accessible for a wide range of users and events.
The video below provides a glimpse into some of these new Geofilters that will be available. Additionally, users will have the opportunity to create their own unique designs, adding a personal touch to their Snapchat experience.
Geofilters are one of our favorite parts of Snapchat. We’ve been blown away by the creativity of the Snapchat community, and we’ve loved watching the personality of each place emerge through your artwork. To date, almost half a million Community Geofilters have been submitted, and every day, Snaps overlaid with Geofilters are viewed hundreds of millions of times!
We initially designed Community Geofilters for public places — but we kept hearing from Snapchatters who wanted a Geofilter for their business or private event, so today we’re announcing something new.
What Are Geofilters?
Geofilters are special overlays for Snaps that can only be accessed in specific locations. They add a fun and creative element to photos and videos, allowing users to share their experiences with a unique visual twist. These filters have become incredibly popular, with almost half a million Community Geofilters submitted to date. They are used to highlight landmarks, cities, neighborhoods, and even special events like concerts and festivals.
The introduction of on-demand Geofilters takes this concept a step further by allowing users to create custom filters for personal events such as weddings, birthday parties, and corporate events. This new feature is expected to be a hit among businesses and individuals looking to add a personalized touch to their events.
How to Create Your Own Geofilter
Creating your own Geofilter is a straightforward process. Users can visit the Snapchat website and follow a few simple steps to design their filter. Here’s a quick guide:
1. Design Your Filter: You can use design software like Adobe Photoshop or Illustrator to create your Geofilter. Snapchat also provides templates to help you get started. Make sure your design adheres to Snapchat’s guidelines, which include keeping the file size under 300KB and using a transparent background.
2. Choose Your Location: Once your design is ready, you can select the geographical area where your Geofilter will be available. This can be as small as a building or as large as a city. You’ll also need to specify the time frame during which your Geofilter will be active.
3. Submit for Approval: After setting up your design and location, you can submit your Geofilter for approval. Snapchat typically reviews submissions within one business day. Once approved, your Geofilter will go live at the specified time and location.
4. Cost: The cost of an on-demand Geofilter starts at $5, but it can vary depending on the size of the area and the duration for which it will be available. This makes it an affordable option for both personal and business use.
The introduction of on-demand Geofilters is a testament to Snapchat’s commitment to fostering creativity and personalization within its community. By allowing users to create their own filters, Snapchat is not only enhancing user engagement but also providing a new avenue for self-expression.
You can find out more details about these new Geofilters for Snapchat at the link below.
Source Snapchat
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