According to a recent report by Strategy Analytics, smartwatch sales have over taken Swiss Watch sales for the first time in quarter four of 2015.
Sales of smart watches from Apple and Samsung have helped the devices overtake Swiss watches for the first time and Apple apparently had 63% of the smartwatch market in Q4.
Cliff Raskind, Director at Strategy Analytics, said, “We estimate global smartwatch shipments reached 8.1 million units in Q4 2015, rising a healthy 316 percent from 1.9 million in Q4 2014. Smartwatches are growing rapidly in North America, Western Europe and Asia. Apple Watch captured an impressive 63 percent share of the global smartwatch market in Q4 2015, followed by Samsung with 16 percent. Apple and Samsung together account for a commanding 8 in 10 of all smartwatches shipped worldwide.”
Neil Mawston, Executive Director at Strategy Analytics, added, “The Swiss watch industry has been very slow to react to the development of smartwatches. The Swiss watch industry has been sticking its head in the sand and hoping smartwatches will go away. Swiss brands, like Tag Heuer, accounted for a tiny 1 percent of all smartwatches shipped globally during Q4 2015, and they are long way behind Apple, Samsung and other leaders in the high-growth smartwatch category.”
Apple has yet to give any official figures on how many units of their Apple Watch they have sold, the company is expected to unveil some new models of the current device next month.
Source Strategy Analytics
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