The new Samsung Galaxy Tab 10.1 recently went up for pre-order and is due to go on sale shortly. Samsung has now released a new TV advert which takes a direct swipe at Apple’s iPad 2 and the lack of Flash support on the tablet.
Whilst Samsung doesn’t refer to the iPad 2 in the video by name, it is clear to see that the tablet they are talking about is the new iPad 2.
Samsung’s Marketing Strategy
Samsung’s marketing strategy for the Galaxy Tab 10.1 is quite aggressive, especially with the direct comparison to Apple’s iPad 2. The advert highlights the Galaxy Tab 10.1’s support for Adobe Flash, which was a significant feature at the time. Flash was widely used for multimedia content on the web, and its absence on the iPad 2 was seen as a limitation by some users. By emphasizing this feature, Samsung aimed to attract users who were frustrated with the iPad’s inability to display Flash content.
Moreover, the Galaxy Tab 10.1 was designed to be a strong competitor in the tablet market, featuring a sleek design, powerful hardware, and a user-friendly interface. The device boasted a 10.1-inch display with a resolution of 1280×800 pixels, a dual-core processor, and Android Honeycomb, which was optimized for tablets. These features made it a compelling alternative to the iPad 2.
Comparing Features and Performance
When comparing the Samsung Galaxy Tab 10.1 to the iPad 2, several key differences stand out. The Galaxy Tab 10.1’s support for Flash was a major selling point, but there were other aspects to consider as well. For instance, the Galaxy Tab 10.1 had a higher resolution display compared to the iPad 2’s 1024×768 pixels. This made for a sharper and more vibrant viewing experience, which was particularly appealing for media consumption and gaming.
In terms of performance, the Galaxy Tab 10.1’s dual-core processor provided smooth multitasking and efficient handling of demanding applications. The tablet also featured front and rear cameras, allowing users to take photos, record videos, and make video calls. The rear camera was capable of recording 720p HD video, which was a significant advantage over the iPad 2’s lower resolution video recording capabilities.
Another important aspect was the operating system. The Galaxy Tab 10.1 ran on Android Honeycomb, which offered a customizable user experience with widgets, multitasking, and access to the Google Play Store. This allowed users to personalize their tablets and access a wide range of apps and services. In contrast, the iPad 2 ran on iOS, which was known for its stability and ease of use but was more restrictive in terms of customization.
It will be interesting to see how popular the Samsung Galaxy Tab 10.1 becomes and whether or not it is capable of becoming as popular as the iPad and the iPad 2. The competition between these two tech giants has always been fierce, and the Galaxy Tab 10.1 represents Samsung’s strong push to capture a larger share of the tablet market.
The Samsung Galaxy Tab 10.1 was a formidable competitor to the iPad 2, offering features that appealed to a broad audience. Its support for Flash, high-resolution display, powerful hardware, and customizable Android operating system made it an attractive option for many users. As the tablet market continued to evolve, it was clear that Samsung was committed to challenging Apple’s dominance and providing consumers with compelling alternatives.
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