Samsung has revealed that its ostrich TV advert has won a number of awards at the Cannes Lions International Festival of Creativity.
If you haven’t seen Samsung’s Ostrich TV advert it is worth a watch, it features Samsung’s VR headset and you can see it in the video below.
The Concept Behind the Ostrich Ad
Samsung Electronics’ creative efforts received top marks for its Galaxy S8 flagship ad, ‘Ostrich’, which took home three gold awards, as well as two silver and two bronze. Samsung collected the golden hat-trick under the film craft category for best direction, animation, and visual effects.
The ‘Ostrich’ commercial shows an ostrich who learns to fly after donning a Samsung Gear VR headset and launching a virtual flight simulator. The #DoWhatYouCant campaign and “Ostrich” ad tap into the basic human urge to push beyond what is normal and demonstrate the company’s commitment to providing products and services that allow people to break boundaries and do the incredible.
The ad is a brilliant example of how technology can inspire and empower individuals to achieve what was once thought impossible. The ostrich, a flightless bird, symbolizes limitations and constraints. By using the Samsung Gear VR headset, the ostrich experiences the sensation of flight, breaking free from its natural limitations. This powerful metaphor resonates with viewers, encouraging them to challenge their own boundaries and explore new possibilities with the help of innovative technology.
Awards and Recognition
The Cannes Lions International Festival of Creativity is one of the most prestigious events in the advertising and creative industry. Winning multiple awards at this festival is a significant achievement, highlighting the exceptional quality and impact of Samsung’s Ostrich ad. The three gold awards were given for best direction, animation, and visual effects, showcasing the ad’s technical excellence and creative vision.
In addition to the gold awards, the ad also received two silver and two bronze awards, further cementing its status as a standout piece of creative work. These accolades reflect the ad’s ability to connect with audiences on an emotional level, as well as its innovative use of technology to tell a compelling story.
The success of the Ostrich ad is a testament to Samsung’s commitment to pushing the boundaries of creativity and innovation. By investing in high-quality advertising campaigns, Samsung not only promotes its products but also inspires and engages its audience in meaningful ways.
You can find out more details about the awards Samsung won at the Cannes Lions International Festival of Creativity over at Samsung at the link below.
Source Samsung
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
