Samsung has teamed up with with French designed Ronan and Erwan Bourollec to create a new TV, the Samsung Serif TV.
The Samsung Serif TV takes its design inspiration from the Serif font and it is designed to look like the letter ‘I’ in the serif font.
Launching at the London Design Festival (Sept. 21-27), Serif TV is defined by its I-shaped frame—a serif font “I”, of course. Wider in the top and bottom, the unique shape gives the TV solidity, turning into furniture that is a part of the room, rather than disappearing into the walls. This is a TV that can sit on a flat surface, and that can hold vases, books, or other decorative objects on top. The TV even has attachable legs, allowing it to sit comfortably and prominently within the home.
Samsung wanted to create a new TV which was also a piece of furniture, it can be used to place objects, vases and more on top of the device.
The Samsung Serif TV will be available in three different sizes, 24 inches, 32 inches and 40 inches, it will go on sale in the UK, France, Sweden and Denmark in November, as yet there are no details on pricing.