Nokia has been the world’s largest mobile phone maker for quite some time, and whilst the company hasn’t done well in recent years with smartphones, it has with normal mobile phones.
For the last 14 years, Nokia has shipped more mobile phones than any other company, but according to research firm Strategy Analytics, that changed in quarter one of 2012, with Samsung shipping more mobile phones than Nokia.
According to the report, in quarter one, Nokia shipped a total of 82.7 million mobile phones, whereas Samsung shipped a total of 93.5 million mobile phones.
Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global handset shipments declined a huge 24 percent annually to 82.7 million units in Q1 2012. Volumes were squeezed at both ends, as low-end feature phone shipments in emerging markets stalled and high-end Microsoft Lumia smartphones were unable to offset the rapid decline of Nokia’s legacy Symbian business. Nokia was the world’s largest handset vendor between 1998 and 2011, for 14 years, before finally yielding top position to rival Samsung this quarter.”
The Rise of Samsung
Samsung certainly has become a very popular brand for mobile phones and smartphones, and with new devices being released by the company on a regular basis, we suspect they will become even more popular. Samsung’s success can be attributed to several factors, including their innovative technology, diverse product range, and aggressive marketing strategies. The company has managed to capture a significant share of the market by offering a variety of devices that cater to different consumer needs, from budget-friendly options to high-end smartphones like the Galaxy series.
One of the key factors behind Samsung’s rise is its ability to innovate and adapt to changing market trends. The company has consistently introduced new features and technologies in its devices, such as high-resolution displays, advanced cameras, and powerful processors. This has helped Samsung stay ahead of the competition and attract a loyal customer base.
Nokia’s Struggles and Future Prospects
On the other hand, Nokia has faced several challenges in recent years. The decline of its Symbian operating system and the slow adoption of its Lumia smartphones running on Microsoft’s Windows Phone platform have significantly impacted the company’s market share. Despite these setbacks, Nokia has continued to innovate and explore new opportunities in the mobile phone industry.
In recent years, Nokia has shifted its focus towards feature phones and budget smartphones, targeting emerging markets where there is still a high demand for affordable mobile devices. The company has also ventured into other areas, such as telecommunications infrastructure and digital health, to diversify its business and reduce its reliance on mobile phone sales.
Moreover, Nokia has made a comeback in the smartphone market through its partnership with HMD Global, which has led to the release of several new Android-based smartphones. These devices have received positive reviews for their build quality, performance, and value for money, helping Nokia regain some of its lost market share.
In conclusion, while Nokia’s dominance in the mobile phone market has been challenged by Samsung, the company continues to adapt and explore new opportunities. Samsung’s rise to the top can be attributed to its innovative technology and diverse product range, while Nokia’s future prospects lie in its ability to cater to emerging markets and diversify its business. As the mobile phone industry continues to evolve, it will be interesting to see how these two giants adapt to the changing landscape and compete for market share.
Source The Verge
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