Both Google and Apple have their own advertising platforms for mobile devices and now Samsung has announced that they are also launching their own ad platform for mobile which will be called the Samsung AdHub Market.
Samsung has teamed up with a company called OpenX Technologies for its mobile advertising platform, and the AdHub Market is expected to launch in the second half of 2012.
Samsung is empowering both the developer and the advertiser, by creating a win-win solution, in which the app developer is able to achieve higher revenues and advertisers are able to reach their marketing goals,” said Daniel Park, Vice President of Samsung’s Media Solution Center.
It will be interesting to see if Samsung is able to make a success of its new advertising platform for mobile devices.
Source Apple Insider
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