Samsung has announced the launch of its new Samsung ISOCELL mobile camera brand at MWC Shanghai.
The company will offer a range of camera sensors under its ISOCELL brand, and this will include a new dual camera.
Introduction of ISOCELL Technology
Samsung Electronics, a world leader in advanced semiconductor technology, today introduced its image sensor brand ‘ISOCELL®’ as well as demonstrated leading-edge solutions at the 2017 Mobile World Congress (MWC) Shanghai.
Samsung’s brand for its image sensor lineup is named after the company’s own ISOCELL technology, which is the optimum solution for today’s devices that require ultra-slim designs with high quality cameras. First introduced in 2013, ISOCELL technology separates each pixel with a physical barrier that reduces color crosstalk among pixels. This allows high color fidelity, enabling excellent image quality even with smaller pixels.
ISOCELL technology represents a significant advancement in mobile camera technology. By isolating each pixel, Samsung has managed to reduce the interference between pixels, known as color crosstalk. This is particularly important in modern smartphones, where the trend is towards slimmer designs with high-resolution cameras. The physical barrier created by ISOCELL technology ensures that each pixel captures light more accurately, resulting in sharper and more vibrant images.
Range of ISOCELL Sensors
Samsung’s ISOCELL brand will encompass a variety of camera sensors tailored to different needs and applications. These sensors are expected to cater to a wide range of devices, from flagship smartphones to mid-range and budget models. The introduction of a dual camera setup under the ISOCELL brand is particularly noteworthy. Dual cameras have become increasingly popular in smartphones, offering features such as improved low-light performance, optical zoom, and advanced depth sensing for portrait mode effects.
The ISOCELL sensors are designed to deliver superior image quality even in challenging lighting conditions. For instance, the ISOCELL Bright series focuses on enhancing low-light photography, while the ISOCELL Fast series is optimized for high-speed photography, ensuring that users can capture fast-moving subjects with clarity. Additionally, the ISOCELL Slim series is tailored for ultra-thin devices, ensuring that even the slimmest smartphones can boast high-quality cameras.
Impact on the Mobile Industry
The launch of the ISOCELL brand is expected to have a significant impact on the mobile industry. As smartphone manufacturers continue to push the boundaries of design and functionality, the demand for advanced camera technology is higher than ever. Samsung’s ISOCELL sensors are poised to meet this demand, offering manufacturers the flexibility to integrate high-performance cameras into their devices without compromising on design.
Moreover, the introduction of ISOCELL technology aligns with the growing trend of mobile photography and videography. With social media platforms emphasizing visual content, consumers are increasingly looking for smartphones that can deliver professional-grade photos and videos. ISOCELL sensors, with their enhanced color accuracy and low-light performance, are well-positioned to cater to this trend.
You can find out more details about the Samsung ISOCELL camera brand over at Samsung at the link below.
Source Samsung
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